Just finished reading this article which I find it interesting to the PR fraternity. This article was posted to my Facebook University PR Group by our lecturer. The article was written by Anne Gregory on her experience in the communication discipline through the 4Ps.
The 4Ps are Purpose, Principles, People and Process. I couldn’t agree more to it and personally thinks it is a very educating article for a PR student like me.
Besides promoting this article, I’m glad I have personally thought about all these and in fact my friends and I discussed about all these elements that is needed in one of our PR case study during PR Principles.This article just summarised what we discussed and put them in place for what I’ve discussed with my group mates back at Taylor’s University.
Although we did not managed to exactly pinpoint the exact 4Ps but the discussion was of the content written in this article especially the contents of Purpose, Principles and People. The group did fabulously well and we got almost perfect score for that case study to which I believe is largely due to these 4Ps.